CBC - Love the Journey
Enjoy SA’s finest craft in a can, and share your journey with friends.
CBC needed a mobile solution for the campaign launch of their Pale Ale craft in a can.
Adopting an innovative angle to appeal to their young, adventure seeking market, Cape Brewing Company launched the all-new Pale Ale craft in a can. Because cans stay colder for longer and are easier to carry, now consumers can enjoy their favourite craft in a mini keg, no matter where they are or what they’re doing.
Getting the craft-loving community to participate in the journey element of the campaign was the challenge that we had to solve. The mobile solution also needed support and integrate with other digital platforms and public relations efforts, bringing together all the elements of Cape Brewing Company’s marketing strategies.
Join the journey
Share your journey
Earn traveller badges
See how far the can has travelled