A co-creation social platform where users can edit, view and like other users content.
“Provide users with the ability to edit one another’s content.”
EdzMee founders approached 4i to help them envision the possibilities of developing a social platform that allowed for co-creation. This platform would allow users to edit, view and like one another's content.
Without hesitation, 4i jumped into this project because we saw the value it would add to users across the globe.
Upon investigation, research indicated that social networks have undeniably facilitated a way to communicate and reach people on a broader spectrum, with social media playing a key role in enabling people to communicate with friends, family and acquaintances.
These social networks breed opportunity for co-creation, shared value, and cultures of collaboration that can be leveraged beyond the network.
However, social networks were found to be limited. The limitation was simply; users aren't provided with an effective way to co-create on content. With that being said, the EdzMee founders put forward an unique solution that would cater for this limitation, and positively contribute to social media community.
4i partnered with EdzMee to help develop their strategy, BRD, build a MVP that would capture the audience, and test the model.