Safari Outdoor | 4i

Safari Outdoor

Find popular hunting spots, and share stories and experiences with friends.

The Brief

A mobile social network for Safari Outdoor’s niche target market and customer base.

The reputation of trophy hunting has sadly been tarnished by a disproportionate group of savage poachers and unethical hunters. Safari Outdoor wanted to create a social network for the hunting community where users could share their

experiences without being concerned with strongly opinionated social media groups. The solution required UX and UI design, front-end and backend web development, as well as a user friendly CMS that can handle updates on-the-go.


How We Solved It

A dark UI and masculine look and feel to reflect brand identity and create market appeal.

This was a fairly sizeable project due to its social and interactive nature, and required meticulous implementation of numerous screens. Clever use of iconography was key to making the app more interactive, and the use of brand icons serve as a powerful add-on, maximising brand presence in

front of a captured audience. Posts are geo-linked, so users can get an idea of where the hunting hot spots are. Now hunters can upload photos, and share their stories and outdoor experiences on the newsfeed and view game farm listings with hunting facilities, accommodation and packages.


Core Features

Find accommodation and game farm packages.

Upload photos of your outdoor experiences.

Share your stories with the community.