South Africa’s first digital bulk wine trading ecosystem
A premier online wine exchange platform that facilitates bulk trade, efficiently connecting vendors and delegates.
4i was challenged with the task of creating the first online platform that could facilitate the bulk sourcing and trading of wine in South Africa. The idea was that this platform would connect vendors and delegates, and create efficiency in bulk trading.
It was found that many farms and estates have an oversupply of wine at times, and rely on agents to sell it as there is no way for farmers to inform other farms of their supply/ demand, other than personal connections or by attending the bi-yearly ibeta. Similarly, many wineries are often undersupplied and need to find a near perfect matching wine batch in a limited time frame, creating a major gap in the market. The trade process could require wine to be sourced and sampled multiple times before finding the correct match, often taking up to a month (if not longer). This means that bulk wine sourcing and trade is generally a slow and rigorous process.
There are also various unforeseen economical and environmental threats that impact the industry and have a pronounced effect on production. Moreover, utilising agents may not be as useful, because if the agent is unsuccessful, the winery will have to identify other agents, and this is at no small cost either.
Removing redundant 3rd parties
Decreasing turnaround time
Connecting sellers and buyers