Changing a traditional optician retailer into a modern lifestyle retailer
Transforming traditional shopping into an innovative and modern day experience.
Synsam is an optical retail company with more than 185 stores across Sweden and 500 in the whole Nordic region. Our friends at BAS ITG introduced Synsam to us and presented a solution that would totally transform the traditional optical retail experience for customers and Synsam as a company.
The problem that we needed to solve was, that it’s generally very time consuming for the customers (as well as the employees) to fit the various options of glasses available in store. Especially if the there is only one store assistant on hand. The solution involved creating an instore app that allowed customers to easily view the extent of their range of glasses.
We therefore created an app that allows customers to virtually try on pairs of glasses, to see how those glasses fit and look on their face.
Another feature, critical for Synsam, was that users should be able to share a virtual look of their chosen style/glasses with friends. Therefore, an email feature was built in to allow users to take a picture and share with friends in order to get some feedback.
Front runner in digitising optical retail chains
Transform shopping experience for customers
Elicit an innovative thinking brand