In recent years, Varsity Sports has grown from strength to strength with coverage on SuperSport and more supporters spectating than ever before. This growth resulted in a previously predominately same-day ticket sales option becoming very impractical as it left fans waiting in long lines, often missing the game. With the target audience primarily using smartphones for social media and chatting, the idea was to create a Varsity Sports App to empower this level of interaction, while solving the problem of long ticket queues on game-day. This app is the perfect solution to capture the market and support Varsity Sports’ business strategy.
Our team created a mobile app using a smart, edgy look and feel to appeal to the target audience. The social-style news feed on the home screen provides an immersive experience for users, and content filtering enables them to choose what they want to see. Payment integration was a key element of the development making it really easy for users to buy tickets to varsity sports matches. Food and drink vouchers linked to ticket sales can be redeemed via the app, making the pre-match experience inside the stadium even more rewarding. For fans that can’t attend, the dynamic social feed, as well as the results, logs and expert match feedback, means they can still feel part of the ‘gees’.